The Legislative Assembly (LA) is one of the two houses of NSW Parliament. Despite the importance of its functions, the LA’s brand communications were looking inconsistent, old fashioned and tired.The final brand palette, incorporating expanded colours, fonts, and photography, brings contemporary cues to LA communications but still ensures it can incorporate the traditional elements of the parliament. The new creative device ‘Top down’ is based on the shape of the Chamber in Parliament House. The device is intended to be inclusive by showing aerial photography from different electorates throughout NSW. It creates great impact whether incorporating photography or used as a watermark.